Websites

Websites

You know before someone works with you, they're going to google you

The most complete way to showcase your brand online.

Website Stats

The Average NZer Spends

6h 29m

6h 29m

Per Day

On The Internet

Internet Users in NZ

5.03

5.03

Million

vs. Population 95.7%

NZ Search Engine Referrals

93.9%

93.9%

Google

Next Bing 4.1%

NZ: Before Making A Purchase

59.5%

59.5%

Research Online

YOY: +11%

The Average Australian Spends

6h 14m

6h 14m

Per Day

On The Internet

Internet Users in Aus

25.21

25.21

Million

vs. Population 94.9%

Aus Search Engine Referrals

94.5

94.5

Google

Next Bing 3.9%

Aus: Before Making A Purchase

54.7%

54.7%

Research Online

YOY: +11.4%

In an increasingly digital world, your website will be the face of your organisation.

In today’s fast-paced digital era, a website is not just a virtual storefront; it’s a powerful tool that shapes your brand’s identity and connects you with a global audience.

At GummyBear, we go beyond aesthetics; we delve into the essence of your brand, ensuring that your online presence resonates with authenticity and captivates your audience.

The Difference Between Showreels & Explainer Videos

Social Media

Tips & Tricks

Maintenance

Although the launch is an exciting milestone, it's nowhere near the end of the work. Websites are dynamic entities that require care and maintenance. Once the site is live you can monitor analytics, make changes to the content and refine your messaging.

Development

It's alive!

Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as our team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

When we're done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.

On the right platform for you

Reasons For A Showreel

Platform Versatility:

A showreel is incredibly versatile in terms of where it can be showcased. It’s not just limited to a personal or company website.

This adaptability ensures that the showreel reaches diverse audiences, maximising its impact and the opportunities it can generate.

Social Media:

Shared on platforms like Instagram, Facebook, LinkedIn, and X to reach a broader audience and engage fans.

Events:

Displayed at industry events, conferences, or trade shows to attract attention and initiate conversations.

Email Campaigns:

Embedded in emails as part of promotional campaigns or pitches to potential clients or employers.

Meetings and Pitches:

Used in presentations to give stakeholders a quick overview of capabilities and past achievements.

Online Portfolios:

Integrated into online portfolio platforms, enhancing the visual appeal and providing a dynamic overview of work.

GummyBear's Websites Process

Gummybear's Social Media Foundations

Step 1

Research

We will meet with you to get to know you and your business and what you want your new website to achieve. Once we have an understanding of your goals and your brand, we will look at your competitors to learn about the industry and to identify your point of difference.

Monitoring
Technical Support
Maintenance
Security
Third Party Updates
Hosting
Analytic Reports
Content Updates
Sub Page Support

Step 2

Stylescapes

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Monitoring
Technical Support
Maintenance
Security
Third Party Updates
Hosting
Analytic Reports
Content Updates
Sub Page Support

Step 3

Content & Wireframe

Architectural blueprint of your website!

Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. Our high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.

Monitoring
Technical Support
Maintenance
Security
Third Party Updates
Hosting
Analytic Reports
Content Updates
Sub Page Support

Step 4

Final Website Design

Dressed to impress!

Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your site shine.

Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.

Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. We're not just building a website; we're crafting an experience that's unforgettable, engaging, and oh-so-you.

Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.

Monitoring
Technical Support
Maintenance
Security
Third Party Updates
Hosting
Analytic Reports
Content Updates
Sub Page Support

Step 5

Development

It's alive!

Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as our team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

When we're done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.

Monitoring
Technical Support
Maintenance
Security
Third Party Updates
Hosting
Analytic Reports
Content Updates
Sub Page Support

Step 6

Maintenance

Although the launch is an exciting milestone, it's nowhere near the end of the work. Websites are dynamic entities that require care and maintenance. Once the site is live you can monitor analytics, make changes to the content and refine your messaging.

Monitoring
Technical Support
Maintenance
Security
Third Party Updates
Hosting
Analytic Reports
Content Updates
Sub Page Support

Ongoing Social Media Packages:

Kickstarter

Maintain Social Media Presence

Organic Posts

48x

Organic Posts Per Month

Paid Advertising Posts

2x

Targeted Advertising Campaigns

Analytics

Analysis (Every 12 Weeks)

Noisemaker

Social Media Growth + Advertisements

Organic Posts

80x

Organic Posts Per Month

Paid Advertising Posts

5x

Targeted Advertising Campaigns

Analytics

Analysis (Every 12 Weeks)

Full Throttle

Growth + Advertisements on Steroids

Organic Posts

120x

Organic Posts Per Month

Paid Advertising Posts

10x

Targeted Advertising Campaigns

Analytics

Analysis (Every 12 Weeks)

Websites Services Frequently Asked Questions

Do you offer services for redesigning and updating existing websites? If so, how does that process typically work?

Yes, GummyBear offers services for redesigning and updating existing websites.

GummyBear’s process begins with a thorough assessment of the existing website across three key areas:

  1. Website Conversion,
  2. Software Inspection
  3. and SEO performance.

Website Conversion - GummyBear assesses the customer journey on the website to ensure it effectively prompts visitors to take desired actions, such as making a purchase, submitting an enquiry, or booking an appointment. This evaluation is crucial for optimising conversions as it allows us to identify how visitors navigate the site, pinpoint any obstacles or points of abandonment, and understand the factors influencing their conversion behaviour.

Software Inspection – GummyBear assesses the existing software to ensure that the code is efficient, well-constructed, and free from potential issues or weaknesses. Just like a car requires regular servicing to perform optimally, website software needs continuous updates and maintenance. Our thorough assessment evaluates the extent of any necessary updates or improvements to optimise the software's performance, security, and stability.

SEO Performance – GummyBear conducts a comprehensive analysis of the existing website's SEO performance, taking into account the seven fundamental aspects: trust, relevance, reputation, longevity, identity, consistency, and engagement. GummyBear also compares the website's performance against competitors to identify areas for improvement. Based on the outcome of these assessments, GummyBear will provide suggestions and develop a plan for the next steps for the existing website.

What is the usual timeline for your website design and launch process?

The usual timeline for GummyBear's website design and launch process is 10 to 12 weeks for a 'normal' sized website.

A 'normal' size typically includes a homepage, about page, contact page, case studies page, and services page. However, the exact timeline may vary depending on factors such as the available time from the client and the complexity of the website components, including brand elements like showreels.

To ensure transparency and progress tracking, GummyBear provides a project schedule prior to undertaking a project.

GummyBear also updates this schedule every two weeks to show the progress made and estimate the completion date. These updates are shared through regular project status updates.

It's important to note that during the project, there are certain stages where GummyBear asks the client to take their time.

For example, during the stylescape phase for selecting brand elements, it is important for our clients to make informed decisions. GummyBear prioritises giving clients sufficient time to ensure they get the brand elements right.

No one reads anything anymore!

Videos, with their dynamic and visual nature, have the unique ability to captivate audiences, making them an indispensable asset for businesses aiming to leave an indelible mark.

Elevate your brand’s presence, engage your audience, and drive results like never before!

Optimise your operations with software solutions!

Optimise Your Operations with Software Solutions!

Explore the possibilities of tailored software that fits your unique needs. Let’s enhance your digital capabilities seamlessly.

Transform your online presence today!

Transform Your Online Presence Today!

A website is the cornerstone of your online success, providing a dynamic platform to showcase your uniqueness and engage with your audience effectively.

Don’t just exist online—thrive, captivate, and leave a lasting impression with a website tailored to your brand’s story.

Photo of Darren Jennings
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