It's never too late to start moving!

Brand Video | Website Design & Development

Software

Adobe XD
Adobe Premier Pro
Adobe Illustrator
Adobe Photoshop
Webflow
Adobe After Effects

Client Overview

Never Too Late is more than just a personal training service — it’s a fitness philosophy built around the belief that it’s never too late to take control of your health and wellness. Founded by Paul Christensen, a self-proclaimed fitness fanatic and health advocate, Never Too Late offers tailored personal training solutions that meet clients wherever they are in their fitness journey. Whether it's overcoming injury, preparing for a major event, or simply getting stronger, Paul’s approach focuses on building sustainable, long-term health habits.

Training sessions are customised and can take place at The Loft, a private gym space ideal for those who prefer to avoid crowded environments, or at SkyFit24 gyms in Dunedin. There's also the option to train outdoors or at home, offering flexibility for every lifestyle. With a focus on Hauora, Paul integrates physical, mental, and emotional well-being into every session, ensuring a holistic approach to fitness.

From one-on-one sessions to small group training, Never Too Late is dedicated to making health and fitness accessible, enjoyable, and achievable for all ages and fitness levels​.

Project Objective

For Never Too Late, GummyBear set out to build a website that radiates motivation and excitement without any of the typical gym jargon. The focus was to create a digital space that feels as approachable as Paul’s one-on-one sessions. We made sure the entire website feels like a friendly, energetic coach giving you a high-five as you walk through the door.

From easy booking at The Loft to finding out how you can work out at home or at SkyFit24, the website makes it super simple to get started. The design and copy speak directly to visitors in a way that feels encouraging and real. No over-the-top promises, just genuine, accessible advice and support to help people feel their best.

The result is a website that doesn’t just talk about fitness — it makes you want to jump in and get started. The whole experience is about making fitness fun, welcoming, and all about you — because it’s truly Never Too Late!

No fluff, just results — and a little bit of cheeky humour sprinkled throughout to keep things light.

Brand Video

Nobody reads anything anymore!

Showreel videos, with their dynamic and visual nature, command attention and have the unique ability to captivate and immerse viewers into the fabric of an organisation’s story, establishing a connection which lingers long after the screen goes dark.

Never Too Late's showreel explains their services and mission - to help men on their journey towards recovery from addiction and criminal behaviour. It includes imagery of the houses to highlight their welcoming and safe environment.

The difference between a brand video and a showreel is length - yep, it matters!

Learn more about Never Too Late, hit play below!

Brand Video

Nobody reads anything anymore!

Showreel videos, with their dynamic and visual nature, command attention and have the unique ability to captivate and immerse viewers into the fabric of an organisation’s story, establishing a connection which lingers long after the screen goes dark.

Never Too Late's showreel explains their services and mission - to help men on their journey towards recovery from addiction and criminal behaviour. It includes imagery of the houses to highlight their welcoming and safe environment.

The difference between a brand video and a showreel is length - yep, it matters!

Learn more about Never Too Late, hit play below!

Website Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

We would show you the Never Too Late stylescape concepts, but this one is Secret Squirrel sorry!

Website Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

We would show you the Never Too Late stylescape concepts, but this one is Secret Squirrel sorry!

Final Website Stylescape

Warning, awesomeness below!

Check out Never Too Late's final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. GummyBear may be biased, as it looks awesome!

Do you understand the design elements and how they go together?

Final Website Stylescape

Warning, awesomeness below!

Check out Never Too Late's final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. GummyBear may be biased, as it looks awesome!

Do you understand the design elements and how they go together?

Website Content & Wireframe

Architectural blueprint of your website!

Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. GummyBear's high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.

We would show you the Never Too Late wireframe, but this one is Secret Squirrel sorry!

Website Content & Wireframe

Architectural blueprint of your website!

Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. GummyBear's high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.

We would show you the Never Too Late wireframe, but this one is Secret Squirrel sorry!

Website Design

Dressed to impress!

Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your website shine.

Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.

Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. GummyBear's not just building a website; GummyBear's crafting an experience that's unforgettable, engaging, and oh-so-you.

Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.

Website Design

Dressed to impress!

Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your website shine.

Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.

Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. GummyBear's not just building a website; GummyBear's crafting an experience that's unforgettable, engaging, and oh-so-you.

Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.

Website Development

It's alive!

Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as GummyBear's team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

When GummyBear's done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.

Website Development

It's alive!

Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as GummyBear's team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

When GummyBear's done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.

Social Media

Yeah baby let's go!

Want to keep up to date with Never Too Late? Check out their socials!

Social Media

Yeah baby let's go!

Want to keep up to date with Never Too Late? Check out their socials!

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Never Too Late Social Media

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