Don't be the ugly donkey!

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Imagine the most beautiful, naked person standing in front of you - I mean drop dead gorgeous. And you dress that person in a nice cocktail dress or a suit and you are red carpet ready. Or, you can cut a hole in a sack and dress that person in a sack. You have changed nothing about that person, but the perception of them is immediate.

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Welcome to branding.

To begin, we will meet to discuss your expectations, needs, goals and requirements. This stage is important to gain an understanding of what you are wanting to achieve as well as begin to learn about you and your brand.

We will meet with you to get to know you and your business and what you want your new website to achieve. Once we have an understanding of your goals and your brand, we will look at your competitors to learn about the industry and to identify your point of difference.

We will get to know you and your business and what you want to achieve with your showreel (i.e., is it to showcase products, or previous work you’ve done, or your team?). With any content you make, you need to think about who you’re making it for. Once we have met with you we will go away and research your competitors and your audience.

GummyBear’s designers use a brand questionnaire, ask probing questions, and conduct thorough research to craft your logo to standout and convey your brand’s personality, ethos, and identity.

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Logo designs are not just an emblem, but a powerful story of the brand it represents.

The days where you can outspend your competition for market share, are gone.

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Persona is just a fancy word for a group of customers who share similar characteristics or traits. And the purpose of knowing this information is to stop playing 'Where's Wally', and to actually know where you're targeting your marketing.

The next stage involves us creating a system blueprint that incorporates business logic and functional data flow. The blueprint will be an outline that provides a detailed visual representation of how the system will look.

The art behind the science!

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Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

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Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

The song selection is a very important part of your showreel. It sets the tempo and the tone of the video. The music helps add production value and enhances the flow through the showreel.

GummyBear will develop 3 logo design concepts.

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We will work closely with you to develop your chosen logo and/or brand mark design, taking into consideration your input and feedback.

Do you understand the field you're playing on?

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When you understand who you're targeting (persona), how social media is operating within your region and country, understanding the differences between social media algorithms, you are then in a position to form a strategy. AKA how to get them from social media to your desired destination (website, store, etc.).

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Marketing without a strategy is a bit like trying to hit a bullseye, from 100m, with a pistol, being blindfolded, while riding a three-legged drunk donkey.

Once the system blueprint has been created, we can move on to the wireframe for the structure and flow of the system. The wireframe will focus on the user experience to ensure the system is designed in an easy to use, user friendly way.

Architectural blueprint of your website!

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Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. Our high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.

Storyboarding gives an indication of the structure and importance of content in the video. You want to include your best and most important work in your showreel so storyboarding allows you to create a visual outline of what will go where and in what order.

The final design will be delivered in both transparent CMYK and RGB formats for optimal use in various media.

Yeah baby let's go!

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We take your information from branding, persona and strategy and we combine it to create your social media - take the photos, create the videos, create your messaging, etc.

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The most exciting part is when we launch, you start acquiring customers.

Using the blueprint and wireframe, we will develop the system for you, ensuring that the systems navigation, design and structure will be designed in an intuitive, aesthetically-pleasing, and interactive way where users can seamlessly find the information they're looking for.

Dressed to impress!

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Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your site shine.

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Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.

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Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. We're not just building a website; we're crafting an experience that's unforgettable, engaging, and oh-so-you.

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Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.

The first edit of the showreel and your first chance to look through the video in motion. This is the draft stage where the video has been created but hasn’t gone through the final edits. This is the last chance to check the timing of scenes and to make sure all necessary footage has been included.

Training is about you.

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Training is giving you the information, so that you can post on social media.

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The first workshop is planning. The focus is this type of content, goes to this persona, for this ideal outcome.

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The second workshop is creating social media.

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The third workshop is how to schedule social media.

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The training is to give you the skills to be able to carry your social media on by yourself. And it will also teach you how complex social media is. Let's be honest, there's the assumption "I've got someone young, they can do my social media" - Bullsh*t!

It's alive!

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Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as our team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

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When we're done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.

Once you’re happy with the scenes and order, it’s time for the final edits! This includes adjusting the colours, finalising animations, perfecting the showreel and exporting into the needed formats.

The honesty session - data never lies!

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Did you achieve what you set out to? There's more art behind the science. You could put up a cat picture and get 1000 likes, but that doesn't mean it drove sales or acquired new customers.

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It always comes back to the strategy and did the social media achieve the outcome you were looking for?

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It all comes down to 'do more of what's working and less of what's not' - it's that simple.

Although the launch is an exciting milestone, it's nowhere near the end of the work. Websites are dynamic entities that require care and maintenance. Once the site is live you can monitor analytics, make changes to the content and refine your messaging.