Focus Physio

When Dumb Injuries Ruin Your Day!

Services

Showreels
Social Media
Websites

Software

Adobe XD
Canva
Adobe Premier Pro
Adobe Illustrator
Adobe Photoshop
Webflow
Adobe After Effects

Client Overview

Imagine this: you're an athlete pushing limits, or maybe someone tackling the daily grind, and something’s holding you back. Enter Focus Physio, the magic makers of movement in Dunedin. They don’t just follow the book - they rewrite it. With clients ranging from professional athletes to everyday warriors, Focus Physio’s treatments are the secret sauce that turns “getting better” into “levelling up.”

From spinal manipulation that brings back the spring in your step to the kind of dry needling that has muscles saying, “thank you,” Focus Physio’s crew knows exactly where to put the pressure. And they don’t just patch things up - they dig deep to find the root of any issue and get you moving like never before.

Focus Physio isn’t about offering a “service”; it’s about delivering results. Their approach is hands-on, heart-first, and laser-focused on one thing: getting you back to doing what you love, but better than before. So, whether you’re gearing up for game day or just want to keep up with life, Focus Physio has you covered. They’re not just in the game - they’re ahead of it.

Project Objective

The mission? Make Focus Physio stand out like a superstar on every digital front. We took their existing brand and gave it the full GummyBear treatment, dressing it up in a slick social media identity that commands attention and a website experience that’s every bit as functional as it is fabulous.

From crafting their bold, in-your-face stylescape concepts to building a web presence that’s primed for action, our goal was simple: showcase Focus Physio as the place to go if you do not want to move like a three-legged drunk donkey or become a grandma being wheeled around on a scooter! We didn’t just create a website; we built a stage where Focus Physio’s skill and passion can shine, designed to captivate clients and bring in those who are ready to level up. Every visual, every detail, is there to make one thing crystal clear: Focus Physio is in a league of its own.

Social Media Branding

Don't be the ugly donkey!

Imagine the most beautiful, naked person standing in front of you - I mean drop dead gorgeous. And you dress that person in a nice cocktail dress or a suit and you are red carpet ready. Or, you can cut a hole in a sack and dress that person in a sack. You have changed nothing about that person, but the perception of them is immediate.

Welcome to branding.

Social Media Branding

Don't be the ugly donkey!

Imagine the most beautiful, naked person standing in front of you - I mean drop dead gorgeous. And you dress that person in a nice cocktail dress or a suit and you are red carpet ready. Or, you can cut a hole in a sack and dress that person in a sack. You have changed nothing about that person, but the perception of them is immediate.

Welcome to branding.

Social Media Stylescape Concepts

Below are the social media stylescape concepts presented to Focus Physio

Social Media Stylescape Concepts

Below are the social media stylescape concepts presented to Focus Physio

Social Media Personas, Strategy & Analytics

Awesome, you made it to the case studies!

Now there's information GummyBear can show you and there's information GummyBear can't. GummyBear can show you how GummyBear got Focus Physio red carpet ready and how their brand looks. GummyBear can show you the social media that they're putting out, but the secret squirrel information, GummyBear can't show you. GummyBear can't show you:

  • The personas they're targeting (AKA where's Waldo)
  • Their strategy
  • Their analytics (this can be reverse-engineered)

However, GummyBear is showing you who they are, they are not so hard to find and nothing is stopping you from talking to them!

Social Media Personas, Strategy & Analytics

Awesome, you made it to the case studies!

Now there's information GummyBear can show you and there's information GummyBear can't. GummyBear can show you how GummyBear got Focus Physio red carpet ready and how their brand looks. GummyBear can show you the social media that they're putting out, but the secret squirrel information, GummyBear can't show you. GummyBear can't show you:

  • The personas they're targeting (AKA where's Waldo)
  • Their strategy
  • Their analytics (this can be reverse-engineered)

However, GummyBear is showing you who they are, they are not so hard to find and nothing is stopping you from talking to them!

Showreel Production

Nobody reads anything anymore!

Showreel videos, with their dynamic and visual nature, command attention and have the unique ability to captivate and immerse viewers into the fabric of an organisation’s story, establishing a connection which lingers long after the screen goes dark.

Website Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Website Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Final Website Stylescape

Warning, awesomeness below!

Check out Focus Physio's final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. We may be biased, but it looks awesome!

Do you understand the design elements and how they go together?

Final Website Stylescape

Warning, awesomeness below!

Check out Focus Physio's final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. We may be biased, but it looks awesome!

Do you understand the design elements and how they go together?

Website Content & Wireframe

Architectural blueprint of your website!

Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. Our high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.

GummyBear created the website wireframe to make it as easy as possible for website visitors to be able to find what they're interested in, whether that's events, news or products.

Website Content & Wireframe

Architectural blueprint of your website!

Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. Our high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.

GummyBear created the website wireframe to make it as easy as possible for website visitors to be able to find what they're interested in, whether that's events, news or products.

Website Design

Dressed to impress!

Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your site shine.

Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.

Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. We're not just building a website; we're crafting an experience that's unforgettable, engaging, and oh-so-you.

Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.

Website Design

Dressed to impress!

Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your site shine.

Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.

Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. We're not just building a website; we're crafting an experience that's unforgettable, engaging, and oh-so-you.

Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.

Website Development

It's alive!

Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as our team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

When we're done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.

Website Development

It's alive!

Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as our team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

When we're done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.

No items found.

Awards & Achievements

No items found.
Phone screen

Focus Physio Social Media

View Focus Physio' Social Media