Bowl Line Dunedin

Website Design & Development | Logo | Showreel

Software

Active Campaign
Adobe Illustrator
Adobe Photoshop
Figma
Webflow
Adobe After Effects

Client Overview

If you've been living in Dunedin for any amount of time, then there's no doubt you're familiar with Bowl Line. Quite simply, it's the place you go to throw some balls. It's where strikes are celebrated, spares are conquered, and gutter balls are made fun of. Whether you're a seasoned pro aiming for a perfect 300 or a newbie just trying to keep the ball out of the gutter, Bowl Line has you covered.

They've got vibrant lanes, a lively atmosphere, and all the snacks and drinks you need to fuel your game. From kids' birthday parties (or adults, we don't judge) to corporate events, Bowl Line brings the fun and the balls.

Project Objective

The mission: build a website that captures the energy and excitement of Bowl Line. This isn't just about listing opening hours and prices; it's about showcasing the experience. The site needs to be vibrant and engaging, reflecting the fun and friendly atmosphere of their bowling alley.

It needs to highlight their different offerings too, from casual bowling to league nights and parties. Online booking functionality is essential, making it easy for customers to reserve lanes and plan their events. Awesome in-action images and videos should bring highlight the experience you'll get at Bowl Line, showcasing the epic facilities and bowling lanes. Ultimately, the website needs to be the go-to destination for anyone looking to have a great time at Bowl Line.

Logo Concepts

First impressions matter!

A logo stands as a beacon communicating the identity and ethos of an organisation.

Imagine the most beautiful person in the world standing naked in front of you, you can dress that person in formal ware, and they look stunning, red carpet ready, or you can dress the same person in a sack. You have not changed anything about the person physically, however, your perception of the person changes immediately.

What do you think of the logo concepts below?

Logo Concepts

First impressions matter!

A logo stands as a beacon communicating the identity and ethos of an organisation.

Imagine the most beautiful person in the world standing naked in front of you, you can dress that person in formal ware, and they look stunning, red carpet ready, or you can dress the same person in a sack. You have not changed anything about the person physically, however, your perception of the person changes immediately.

What do you think of the logo concepts below?

Showreel Production

Nobody reads anything anymore!

Showreel videos, with their dynamic and visual nature, command attention and have the unique ability to captivate and immerse viewers into the fabric of an organisation’s story, establishing a connection which lingers long after the screen goes dark.

Website Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Check out Bowl Line's three different branding options below - they're the same, but different!

Website Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Check out Bowl Line's three different branding options below - they're the same, but different!

Final Website Stylescape

Warning, awesomeness below!

Check out Bowl Line's final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. GummyBear may be biased, as it looks awesome!

Do you understand the design elements and how they go together?

Final Website Stylescape

Warning, awesomeness below!

Check out Bowl Line's final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. GummyBear may be biased, as it looks awesome!

Do you understand the design elements and how they go together?

Website Content & Wireframe

Architectural blueprint of your website!

Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. GummyBear's high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.

Website Content & Wireframe

Architectural blueprint of your website!

Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. GummyBear's high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.

Website Design

Dressed to impress!

Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your website shine.

Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.

Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. GummyBear's not just building a website; GummyBear's crafting an experience that's unforgettable, engaging, and oh-so-you.

Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.

Website Design

Dressed to impress!

Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your website shine.

Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.

Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. GummyBear's not just building a website; GummyBear's crafting an experience that's unforgettable, engaging, and oh-so-you.

Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.

Website Development

It's alive!

Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as GummyBear's team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

When GummyBear's done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.

Website Development

It's alive!

Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as GummyBear's team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

When GummyBear's done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.

Social Media

Yeah baby let's go!

Want to keep up to date with Bowl Line Dunedin? Check out their socials!

Social Media

Yeah baby let's go!

Want to keep up to date with Bowl Line Dunedin? Check out their socials!

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