Because 'she'll be right' doesn't cut it when lives are on the line

Logo | Business Card | Email Signature | Showreel | Explainer Videos | Website Design & Development | Software

Software

Active Campaign
Adobe XD
Adobe Premier Pro
Adobe Illustrator
Adobe Photoshop
Webflow
Adobe After Effects

Client Overview

Say hello to Avid Plus – the trailblazers in health and safety! If there’s one thing they do best, it’s keeping your workplace as safe as houses, and let’s be real, without them, you’d be playing a dangerous game of “what could possibly go wrong?”

Safety isn’t just their job – it’s their obsession.

Avid Plus doesn't just do health and safety; they own it. Their approach? No boring checklists or stuffy compliance talks here. Instead, they’re all about making safety a rock-solid, day-to-day reality. Think cutting-edge risk management with a side of common sense, all wrapped up in a Kiwi-as attitude that speaks your language – no corporate double-talk, no legalese.

When it comes to navigating the health and safety minefield, these folks are like your trusted guides through the wilderness. From hard-hat construction sites to the most buttoned-up office spaces, they know how to transform any workplace into a fortress of safety. We’re talking safety that goes beyond the clipboard and safety training that actually sticks with your team – none of that snooze-worthy, tune-out lecture nonsense.

Avid Plus is on a mission to flip the script on safety. They’re not about ticking boxes and calling it a day – they’re building a culture where safety is baked into the DNA of your business. Why? Because they believe in a world where everyone goes home at the end of the day, no ifs, no buts, no drama.

Need a partner who gets your business and your people? Avid Plus is the safety sidekick you never knew you needed but won’t be able to live without.

Project Objective

Create a powerhouse of a website that not only showcases Avid Plus as the health and safety experts they are but also serves as a dynamic, user-friendly hub for businesses that take safety seriously. This isn’t just another corporate website – this is the front line in the battle for safer, smarter workplaces across New Zealand.

A website that’s built for action. With intuitive navigation, bold design, and resources that businesses can actually use, Avid Plus have a platform that puts them head and shoulders above the competition - let's be honest, other websites are boring! From risk assessments to compliance resources, training tools to booking consultations, this website is an all-in-one safety HQ.

Most importantly, this website reflects Avid Plus’s no-nonsense, get-it-done approach. It’s about connecting businesses with the right safety solutions, cutting through the fluff, and making sure every visitor leaves the site feeling empowered to tackle health and safety head-on.

Original Logo

Out with the old logo - V ticks are so 2000s!

Logo Concepts

First impressions matter!

A logo stands as a beacon communicating the identity and ethos of an organisation.

Imagine the most beautiful person in the world standing naked in front of you, you can dress that person in formal ware, and they look stunning, red carpet ready, or you can dress the same person in a sack. You have not changed anything about the person physically, however, your perception of the person changes immediately.

What do you think of the logo concepts below?

Logo Concepts

First impressions matter!

A logo stands as a beacon communicating the identity and ethos of an organisation.

Imagine the most beautiful person in the world standing naked in front of you, you can dress that person in formal ware, and they look stunning, red carpet ready, or you can dress the same person in a sack. You have not changed anything about the person physically, however, your perception of the person changes immediately.

What do you think of the logo concepts below?

Business Cards

Business Cards: Old School? Think Again.

Who said business cards are dead? Sure, you’ve got those swipey-doo digital cards that pop your details into someone’s phone faster than you can say "nice to meet you." But here’s the thing – no one remembers you after that! You’re just another name in a sea of contacts.

A business card, though? That’s a whole different game. It’s tactile. It’s personal. It’s the thing people pull out of their wallet and go, “Oh yeah, that’s the person who knows their stuff!” It’s not just a piece of paper – it’s a lasting impression in the real world.

So, while the tech crowd is out there zapping details with a swipe, you’ll be handing over something memorable, something they’ll physically hang onto. Because in a world that’s gone all digital, sometimes, having something you can touch is what makes the difference.

Business Cards

Business Cards: Old School? Think Again.

Who said business cards are dead? Sure, you’ve got those swipey-doo digital cards that pop your details into someone’s phone faster than you can say "nice to meet you." But here’s the thing – no one remembers you after that! You’re just another name in a sea of contacts.

A business card, though? That’s a whole different game. It’s tactile. It’s personal. It’s the thing people pull out of their wallet and go, “Oh yeah, that’s the person who knows their stuff!” It’s not just a piece of paper – it’s a lasting impression in the real world.

So, while the tech crowd is out there zapping details with a swipe, you’ll be handing over something memorable, something they’ll physically hang onto. Because in a world that’s gone all digital, sometimes, having something you can touch is what makes the difference.

Email Signature

Email Signatures: The Mic Drop at the End of Every Message

Your email signature isn’t just a sign-off – it’s your digital mic drop. It’s the last thing people see before they hit delete or decide to actually reply. Forget the basic “kind regards” nonsense – this is your chance to stand out in their inbox, to make sure you’re not just another email they skim through.

A killer email signature does more than just tell them your name and title. It’s your personal brand in miniature – a quick hit of who you are, what you stand for, and why they should care. Links, logos, contact info, social handles – it’s all there, ready to remind them that you’re the real deal.

So, don’t leave it to chance. Nail that signature and make every email end with a bang, not a whimper.

Email Signature

Email Signatures: The Mic Drop at the End of Every Message

Your email signature isn’t just a sign-off – it’s your digital mic drop. It’s the last thing people see before they hit delete or decide to actually reply. Forget the basic “kind regards” nonsense – this is your chance to stand out in their inbox, to make sure you’re not just another email they skim through.

A killer email signature does more than just tell them your name and title. It’s your personal brand in miniature – a quick hit of who you are, what you stand for, and why they should care. Links, logos, contact info, social handles – it’s all there, ready to remind them that you’re the real deal.

So, don’t leave it to chance. Nail that signature and make every email end with a bang, not a whimper.

Showreel

Nobody reads anything anymore!

Showreel videos, with their dynamic and visual nature, command attention and have the unique ability to captivate and immerse viewers into the fabric of an organisation’s story, establishing a connection which lingers long after the screen goes dark.

Learn more about Avid Plus, hit play below!

Website Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Check out Avid Plus' three different branding options below - they're the same, but different!

Website Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Check out Avid Plus' three different branding options below - they're the same, but different!

Final Website Stylescape

Warning, awesomeness below!

Check out Avid Plus' final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. GummyBear may be biased, as it looks awesome!

Do you understand the design elements and how they go together?

Final Website Stylescape

Warning, awesomeness below!

Check out Avid Plus' final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. GummyBear may be biased, as it looks awesome!

Do you understand the design elements and how they go together?

Website Content & Wireframe

Architectural blueprint of your website!

Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. GummyBear's high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.

Website Content & Wireframe

Architectural blueprint of your website!

Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. GummyBear's high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.

Website Design

Dressed to impress!

Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your website shine.

Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.

Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. GummyBear's not just building a website; GummyBear's crafting an experience that's unforgettable, engaging, and oh-so-you.

Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.

Website Design

Dressed to impress!

Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your website shine.

Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.

Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. GummyBear's not just building a website; GummyBear's crafting an experience that's unforgettable, engaging, and oh-so-you.

Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.

Website Development

It's alive!

Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as GummyBear's team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

When GummyBear's done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.

Website Development

It's alive!

Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as GummyBear's team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

When GummyBear's done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.

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Awards & Achievements

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Avid Plus Social Media

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