Aarn's a lumberjack and he's okay!

Logo | Showreel | Website Design & Development

Software

Adobe XD
Adobe Premier Pro
Adobe Illustrator
Adobe Photoshop
Webflow
Adobe After Effects

Client Overview

Terraforma Contracting doesn’t mess around. You’ve got Earthworks? Done. Land Clearing? Bring it on. Tree Felling? No tree’s too big. Cartage? They’ll haul it off like it’s nothing. These guys are the real deal, rolling in with massive machines and an even bigger attitude, ready to rip through whatever stands in the way.

They’re not just here to play in the dirt - they’re here to reshape the land. Terraforma shows up, takes a look at what needs doing, and then gets to work like a wrecking ball with a purpose. No fuss, no frills - just raw power and attitude. Got a project that’s a little wild? Perfect. They live for the challenge.

If it’s tough, messy, or downright brutal, that’s exactly where Terraforma thrives. They clear, cut, haul, and sculpt the earth like it’s second nature.

Project Objective

The mission: build a website that hits like Terraforma's earthmoving gear - strong, reliable and built to handle anything. They're out there clearing land, dropping trees, and reshaping landscapes, so their brand and digital presence needed the same rugged, no-nonsense approach.

This wasn’t just a standard website job. It was about crafting a powerhouse platform that showcases Terraforma’s skills like they do what it says on the tin - straightforward, tough, and gets the job done. Earthworks, Land Clearing, Tree Felling, and Cartage are all front and centre, with zero fluff. Clients see exactly what Terraforma is about, with no guesswork.

Logo Concepts

First impressions matter!

A logo stands as a beacon communicating the identity and ethos of an organisation.

Imagine the most beautiful person in the world standing naked in front of you, you can dress that person in formal ware, and they look stunning, red carpet ready, or you can dress the same person in a sack. You have not changed anything about the person physically, however, your perception of the person changes immediately.

How do you create a logo that incorporates earthworks, land clearing, tree felling and cartage, but also brings through the characteristics that Aarn really cares about doing a good job?

What are your thoughts on the logo concepts below?

Logo Concepts

First impressions matter!

A logo stands as a beacon communicating the identity and ethos of an organisation.

Imagine the most beautiful person in the world standing naked in front of you, you can dress that person in formal ware, and they look stunning, red carpet ready, or you can dress the same person in a sack. You have not changed anything about the person physically, however, your perception of the person changes immediately.

How do you create a logo that incorporates earthworks, land clearing, tree felling and cartage, but also brings through the characteristics that Aarn really cares about doing a good job?

What are your thoughts on the logo concepts below?

Showreel Production

Nobody reads anything anymore!

Showreel videos, with their dynamic and visual nature, command attention and have the unique ability to captivate and immerse viewers into the fabric of an organisation’s story, establishing a connection which lingers long after the screen goes dark.

Yep, the music says it all!

Website Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Check out Terraforma Contracting's three different branding options below - they're the same, but different!

Website Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Check out Terraforma Contracting's three different branding options below - they're the same, but different!

Final Website Stylescape

Warning, awesomeness below!

Check out Terraforma Contracing's final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. GummyBear may be biased, as it looks awesome!

Do you understand the design elements and how they go together?

Final Website Stylescape

Warning, awesomeness below!

Check out Terraforma Contracing's final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. GummyBear may be biased, as it looks awesome!

Do you understand the design elements and how they go together?

Website Content & Wireframe

Architectural blueprint of your website!

Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. GummyBear's high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.

Website Content & Wireframe

Architectural blueprint of your website!

Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. GummyBear's high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.

Website Design

Dressed to impress!

Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your website shine.

Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.

Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. GummyBear's not just building a website; GummyBear's crafting an experience that's unforgettable, engaging, and oh-so-you.

Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.

Website Design

Dressed to impress!

Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your website shine.

Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.

Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. GummyBear's not just building a website; GummyBear's crafting an experience that's unforgettable, engaging, and oh-so-you.

Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.

Website Development

It's alive!

Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as GummyBear's team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

When GummyBear's done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.

Website Development

It's alive!

Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as GummyBear's team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

When GummyBear's done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.

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