Since 1879

McKinlays Footwear

Services

Showreels
Websites

Software

Adobe XD
Adobe Premier Pro
Adobe Illustrator
Adobe Photoshop
Webflow
Adobe After Effects

Client Overview

For over a century, McKinlays has been synonymous with exceptional craftsmanship and enduring quality in footwear. Established in 1879, this New Zealand-based company has honed the art of shoemaking, offering a diverse range of durable, stylish, and comfortable shoes for all walks of life. With a deep commitment to tradition and innovation, McKinlays continues to handcraft shoes that stand the test of time, combining heritage techniques with modern materials.

Whether you're seeking classic designs or contemporary styles, McKinlays delivers footwear that not only looks good but feels great—keeping your feet well-heeled for generations.

Project Objective

The objective of this project was to enhance McKinlays' online presence by crafting a website and showreels that reflect the brand's rich heritage and commitment to quality. GummyBear aimed to create a digital experience that resonates with McKinlays' long-standing tradition of excellence in shoemaking while appealing to modern audiences.

The website was designed to be intuitive and visually compelling, showcasing McKinlays' range of products with elegance and ease of navigation. The showreels were produced to capture the essence of McKinlays' craftsmanship, bringing to life the intricate process and attention to detail that define their footwear. Through these efforts, GummyBear sought to strengthen McKinlays' connection with both loyal customers and new audiences, reinforcing the brand's position as a leader in quality footwear.

Showreel Production

Nobody reads anything anymore!

Showreel videos, with their dynamic and visual nature, command attention and have the unique ability to captivate and immerse viewers into the fabric of an organisation’s story, establishing a connection which lingers long after the screen goes dark.

McKinlays showreel introduces the expertise of the family to a modern generation, whilst respecting McKinlays heritage. Nothing beats handcrafted!

Learn more about McKinlays, hit play below!

Showreel Production

Nobody reads anything anymore!

Showreel videos, with their dynamic and visual nature, command attention and have the unique ability to captivate and immerse viewers into the fabric of an organisation’s story, establishing a connection which lingers long after the screen goes dark.

McKinlays showreel introduces the expertise of the family to a modern generation, whilst respecting McKinlays heritage. Nothing beats handcrafted!

Learn more about McKinlays, hit play below!

Explainer Video

If you can see it, you can believe it! McKinlays explainer video takes you through some of the key steps in the process to making handcrafted quality.

Website Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Check out McKinlays' three different branding options below - they're the same, but different!

Website Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Check out McKinlays' three different branding options below - they're the same, but different!

Final Website Stylescape

Warning, awesomeness below!

Check out McKinlays' final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. We may be biased, but it looks awesome!

What's your opinion of the final stylescape and how the elements go together?

Final Website Stylescape

Warning, awesomeness below!

Check out McKinlays' final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. We may be biased, but it looks awesome!

What's your opinion of the final stylescape and how the elements go together?

Website Content & Wireframe

Architectural blueprint of your website!

Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. GummyBear's high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.

Website Content & Wireframe

Architectural blueprint of your website!

Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. GummyBear's high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.

Website Design

Dressed to impress!

Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your website shine.

Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.

Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. GummyBear's not just building a website; GummyBear's crafting an experience that's unforgettable, engaging, and oh-so-you.

Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.

Website Design

Dressed to impress!

Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your website shine.

Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.

Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. GummyBear's not just building a website; GummyBear's crafting an experience that's unforgettable, engaging, and oh-so-you.

Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.

Website Development

It's alive!

Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as GummyBear's team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

When GummyBear's done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.

Website Development

It's alive!

Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as GummyBear's team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

When GummyBear's done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.

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Awards & Achievements

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McKinlays Footwear Social Media

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