This case study is a tribute to our furry friends

Cat Rescue Modernises With Tech

Services

Websites
Software
Community Organisation

Software

Donorbox
Adopets
Adobe XD
Adobe Illustrator
Adobe Photoshop

Client Overview

Meet Cat Rescue Dunedin, a passionate and dedicated charity committed to rescuing and rehoming stray and abandoned cats in the Dunedin area. Their mission is to reduce the stray cat population through rescue efforts, providing medical care, and facilitating adoptions into loving homes. With a focus on humane treatment and community education, Cat Rescue Dunedin works tirelessly to ensure that every feline friend gets a second chance at a happy life. Their efforts not only improve the lives of countless cats but also foster a community that values and protects its animal companions.

Project Objective

The objective for Cat Rescue Dunedin’s new website was clear: create a digital platform that is as functional as it is beautiful. We aimed to design a website that was:

  • Beautifully Designed – Visually aligned with their brand identity to create a cohesive and memorable customer experience.
  • Simple to Use – Structured and laid out for easy navigation, allowing visitors to quickly and seamlessly find the information they need.
  • User Friendly – Focused on a ‘human-first’ approach to ensure an easy, efficient, and pleasant experience for all visitors.

Additionally, GummyBear integrated the website with Cat Rescue Dunedin’s operations software, enabling website visitors to fill out forms that automatically transfer information into the system. This integration was designed to eliminate paperwork and streamline their processes, making their operations more efficient and effective.

Website Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Check out Cat Rescue Dunedin's stylescapes below - they're the same, but different!

Website Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Check out Cat Rescue Dunedin's stylescapes below - they're the same, but different!

Final Website Stylescape

Warning, warm fluffies below!

Check out Cat Rescue Dunedin's final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. We may be biased, but it looks awesome!

Do you like the design elements Cat Rescue Dunedin chose?

Final Website Stylescape

Warning, warm fluffies below!

Check out Cat Rescue Dunedin's final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. We may be biased, but it looks awesome!

Do you like the design elements Cat Rescue Dunedin chose?

Website Content & Wireframe

Architectural blueprint of your website!

Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. Our high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.

The wireframe was focused on making it easy for people using the website to:

  • Adopt a furry friend
  • Volunteer their time
  • Or, support Cat Rescue Dunedin with a donation

Website Content & Wireframe

Architectural blueprint of your website!

Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. Our high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.

The wireframe was focused on making it easy for people using the website to:

  • Adopt a furry friend
  • Volunteer their time
  • Or, support Cat Rescue Dunedin with a donation

Website Design

Dressed to impress!

Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your site shine.

Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.

Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. We're not just building a website; we're crafting an experience that's unforgettable, engaging, and oh-so-you.

Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.

Website Design

Dressed to impress!

Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your site shine.

Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.

Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. We're not just building a website; we're crafting an experience that's unforgettable, engaging, and oh-so-you.

Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.

Website Development

It's alive!

Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as our team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

When we're done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face (in this case though, the faces are really cute and cuddly!), it's an interactive, engaging experience that makes people want to stick around and get to know you.

Warning, spending time on this website will make you adopt a furry friend!

Website Development

It's alive!

Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as our team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

When we're done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face (in this case though, the faces are really cute and cuddly!), it's an interactive, engaging experience that makes people want to stick around and get to know you.

Warning, spending time on this website will make you adopt a furry friend!

Software System

Your secret sauce!

Say goodbye too cookie-cutter solutions and say hello to your competitive advantage.

Off-the-shelf software (AKA the ugly turkeys that walk around in circles squawking) might get you 70-80% of the way there, and then you're stuck patching the gaps with duct tape and prayers. GummyBear's bespoke software does all the heavy lifting, so you can focus on what you do best - running your business and looking good doing it.

Ever wondered why some businesses seem to have it all together? Spoiler alert, it's not magic - it's custom software. While your competitors are busy wrestling with generic tools (AKA the ugly turkeys), you'll be cruising ahead with a system built specifically for you. It's like having a secret weapon that works 24/7, making you look good and keeping everything running smoothly.

GummyBear designed Cat Rescue Dunedin's website to integrate Adopets adoption software and Donorbox donation software, so they could eliminate paperwork and streamline their processes, making their operations more efficient and effective.

Software System

Your secret sauce!

Say goodbye too cookie-cutter solutions and say hello to your competitive advantage.

Off-the-shelf software (AKA the ugly turkeys that walk around in circles squawking) might get you 70-80% of the way there, and then you're stuck patching the gaps with duct tape and prayers. GummyBear's bespoke software does all the heavy lifting, so you can focus on what you do best - running your business and looking good doing it.

Ever wondered why some businesses seem to have it all together? Spoiler alert, it's not magic - it's custom software. While your competitors are busy wrestling with generic tools (AKA the ugly turkeys), you'll be cruising ahead with a system built specifically for you. It's like having a secret weapon that works 24/7, making you look good and keeping everything running smoothly.

GummyBear designed Cat Rescue Dunedin's website to integrate Adopets adoption software and Donorbox donation software, so they could eliminate paperwork and streamline their processes, making their operations more efficient and effective.

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Awards & Achievements

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Cat Rescue Dunedin Social Media

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