Yes, GummyBear offers services for redesigning and updating existing websites.
GummyBear’s process begins with a thorough assessment of the existing website across three key areas:
Website Conversion - GummyBear assesses the customer journey on the website to ensure it effectively prompts visitors to take desired actions, such as making a purchase, submitting an enquiry, or booking an appointment. This evaluation is crucial for optimising conversions as it allows us to identify how visitors navigate the site, pinpoint any obstacles or points of abandonment, and understand the factors influencing their conversion behaviour.
Software Inspection – GummyBear assesses the existing software to ensure that the code is efficient, well-constructed, and free from potential issues or weaknesses. Just like a car requires regular servicing to perform optimally, website software needs continuous updates and maintenance. Our thorough assessment evaluates the extent of any necessary updates or improvements to optimise the software's performance, security, and stability.
SEO Performance – GummyBear conducts a comprehensive analysis of the existing website's SEO performance, taking into account the seven fundamental aspects: trust, relevance, reputation, longevity, identity, consistency, and engagement. GummyBear also compares the website's performance against competitors to identify areas for improvement. Based on the outcome of these assessments, GummyBear will provide suggestions and develop a plan for the next steps for the existing website.
The usual timeline for GummyBear's website design and launch process is 10 to 12 weeks for a 'normal' sized website.
A 'normal' size typically includes a homepage, about page, contact page, case studies page, and services page. However, the exact timeline may vary depending on factors such as the available time from the client and the complexity of the website components, including brand elements like showreels.
To ensure transparency and progress tracking, GummyBear provides a project schedule prior to undertaking a project.
GummyBear also updates this schedule every two weeks to show the progress made and estimate the completion date. These updates are shared through regular project status updates.
It's important to note that during the project, there are certain stages where GummyBear asks the client to take their time.
For example, during the stylescape phase for selecting brand elements, it is important for our clients to make informed decisions. GummyBear prioritises giving clients sufficient time to ensure they get the brand elements right.