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With a free account, users can follow other accounts, like posts, repost (previously retweets), and comment on trending discussions across various topics, from entertainment and politics to sports and technology.
"26.7% of New Zealanders and 29.6% of Australians use X monthly!"
The platform is widely used for news and live discussions, making it a platform primarily used by influencers, businesses, public figures and journalists. Through the X search feature, users can explore trending topics, hashtags, and specific accounts to stay updated on what’s happening globally.
X also offers an advertising service where brands can promote posts to appear in users' feeds, search results, and trending topic sections. Businesses and brands can use this for real-time engagement with customers, brand awareness, and marketing campaigns.
Available as a web platform and mobile app, X allows users to stay connected wherever they are. Signing up is free, and once logged in, users can customise their experience by following topics, curating lists, and engaging in discussions on everything from pop culture to professional insights.
