Instagram (owned by Meta) is a free photo and video based social media platform. It is an app where you can post photos and short videos (known as reels) to share with followers online. After posing on Instagram, your photo or reel ends up on your follower’s feeds so they can view it.
You can also choose to post a photo or video to your story, which will share your post in a bubble at the top of everyone’s feeds. However, stories will disappear after 24 hours. This makes it great for sharing temporary photos or events that you don’t need to stick around on your Instagram account forever.
“61.9% of New Zealanders and 62.4% of Australians use Instagram monthly!”
Instagram lets you set the privacy on your account when you sign up so that it can be public, meaning anyone can follow it if they search for it, or private, meaning you must accept a follow request before someone cansee what’s on your profile.
While you can use Instagram to keep up to date with friends and family, many also use the app to follow celebrities and businesses. This makes Instagram a great platform for advertising on, as people use the Instagram search to look up business profiles to view what the company is about, what their services are, view any products and shop that they have, and see what they’re currently up to by viewing their stories.
