Facebook

Facebook is a free social media platform (owned by Meta) where users create an account to connect with friends and family through posting photos, videos, Facebook reels, and general thoughts to their feeds (the stream of content that pops up on your home page or profile).

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“82.8% of New Zealanders and 78.2% of Australians use Facebook monthly!”

Through the Meta Business Suite, business owners can create a Facebook Business Account. This enables some handy features such as theFacebook Ads manager, which lets you schedule social media posts (known as organic posts) to go out automatically on your feed at the dates you set, or payfor advertising, which lets you promote your Facebook ads or organic posts across the platform.

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Outside of posting to your feed Facebook comes with an online market to sell second-hand goods called Facebook Marketplace, and Facebook messenger, an app that lets you send messages privately to the people you know or to businesses that have accounts on Facebook.