LinkedIn is a social networking website and app made for individual professionals, organisations, and companies alike to network, showcase what their business is up to, celebrate career advancements, share insights into industries and search for jobs. Once you have an account on LinkedIn you can share videos, photos, blog posts, job listings, case studies and more. These posts will end up the home page of the people that follow you.
“26.4% of New Zealanders and 28.9% of Australians use LinkedIn monthly!”
The environment on LinkedIn is unique compared to other social media platforms, as most people log in to LinkedIn with a professional mindset rather than to casually see what friends and family are up to.
LinkedIn provides businesses with advertising opportunities through the LinkedIn Campaign Manager. This lets organisations run advertising campaigns to promote LinkedIn posts on the home pages of a specified target audience. This is a great opportunity to promote specific posts, job listings, send direct messages and promote your business page.
