TikTok is a short-form video sharing platform. Users and businesses on TikTok create 10-60 second videos about a diverse range of topics: These include current trends, internet subgroups, dancing, memes, information, news, current events, fashion, education and more.
“An average user on TikTok spends over 40 hours a month watching TikTok videos!”
The TikTok app is well known for customising it’s feed, or For You Page (FYP), to showcase incredibly tailored video content to its users. This makes it easy for niche subgroups to form on TikTok, and outside of having many followers, using hashtags, and trending music within these subgroups is another great method to getting views.
Alongside these methods of promoting videos on TikTok, it now has an ad manager that creators and businesses can use to run advertising on. This allows a business to run ads to get their TikToks promoted on people’s For You Pages, yet another method to get your content seen by more people on the platform.
Besides the usual video content, TikTok also has a live feature that celebrities and famous TikTok personalities to live chat withtheir audience and get tips and donations.
