Pinterest is a highly visual social media platform and app designed for discovering, saving, and sharing creative ideas through images and videos. Users can create themed boards to organise content, whether it’s for home décor, fashion, beauty, food recipes, or DIY projects. It’s a go-to platform for inspiration on everything from aesthetic interior designs to outfits, nails, tattoos, and art.
"31.2% of New Zealanders and 28.8% of Australians use Pinterest monthly!"
When you sign up and log in, you can explore millions of posts by using the Pinterest search tool. This allows users to find everything from creative mood boards to trending lifestyle content. You can also download wallpaper images to use as backgrounds for your devices or to keep as references for personal projects.
For businesses, Pinterest is a valuable marketing tool, as users often search for ideas before making purchases. Brands can promote content through Pinterest Ads, ensuring their products appear in relevant search results and on users' feeds.
