Raine & Horne Invercargill

Social Media

Services

Software

Capcut
Canva
Adobe Illustrator
Adobe Photoshop

Client Overview

Securing your future in the South – It's the team at Raine & Horne Invercargill! This tight knit bunch are all over it when it comes to real estate in Invercargill and Southland. Enthusiastic, friendly and bloody hard-working, Pete, Mark, Shelley and Nicki are here to lend a hand when it comes to selling and buying real estate down South.

Project Objective

We approached this project with the mindset of building a vibrant and engaging social media presence for Raine & Horne Invercargill that cements their position as the go-to real estate team in the South. Our priority was showcasing their team's personalities, highlighting their local expertise, and building genuine connections with the community.

The social media strategy needs to reflect the team's cheerful approach to real estate. It should highlight their deep understanding of the Invercargill and Southland real estate market, demonstrating their ability to help clients achieve their property goals. Content should be a mix of property listings, local insights, team spotlights, tips & tricks and engaging community content. It's about creating a sense of connection and trust, positioning Raine & Horne Invercargill as trusted advisors and community members. Ultimately, the goal is to drive leads, increase brand awareness, and solidify Raine & Horne Invercargill's reputation as the real estate experts in the South.

Social Media Branding

Don't be the ugly donkey!

Imagine the most beautiful, naked person standing in front of you - I mean drop dead gorgeous. And you dress that person in a nice cocktail dress or a suit and you are red carpet ready. Or, you can cut a hole in a sack and dress that person in a sack. You have changed nothing about that person, but the perception of them is immediate.

Welcome to branding.

Social Media Branding

Don't be the ugly donkey!

Imagine the most beautiful, naked person standing in front of you - I mean drop dead gorgeous. And you dress that person in a nice cocktail dress or a suit and you are red carpet ready. Or, you can cut a hole in a sack and dress that person in a sack. You have changed nothing about that person, but the perception of them is immediate.

Welcome to branding.

Final Social Media Stylescape

Warning, awesomeness below!

Check out Raine & Horne Invercargill's final stylescape, put together following the Raine & Horne brand guidelines. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel.

Do you understand the design elements and how they go together?

Final Social Media Stylescape

Warning, awesomeness below!

Check out Raine & Horne Invercargill's final stylescape, put together following the Raine & Horne brand guidelines. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel.

Do you understand the design elements and how they go together?

Social Media Personas, Strategy & Analytics

Awesome, you made it to the case studies!

Now there's information GummyBear can show you and there's information GummyBear can't. GummyBear can show you how we got Highway Lodge red carpet ready and how their brand looks. GummyBear can show you the social media that they're putting out, but the secret squirrel information, GummyBear can't show you. GummyBear can't show you:

  • The personas they're targeting (AKA where's Waldo)
  • Their strategy
  • Their analytics (this can be reverse-engineered)

However, GummyBear is showing you who they are, they are not so hard to find and nothing is stopping you from talking to them!

Social Media Personas, Strategy & Analytics

Awesome, you made it to the case studies!

Now there's information GummyBear can show you and there's information GummyBear can't. GummyBear can show you how we got Highway Lodge red carpet ready and how their brand looks. GummyBear can show you the social media that they're putting out, but the secret squirrel information, GummyBear can't show you. GummyBear can't show you:

  • The personas they're targeting (AKA where's Waldo)
  • Their strategy
  • Their analytics (this can be reverse-engineered)

However, GummyBear is showing you who they are, they are not so hard to find and nothing is stopping you from talking to them!

Social Media Content

Yeah baby let's go!

We take your information from branding, persona and strategy and we combine it to create your social media - take the photos, create the videos, create your messaging, etc.

The most exciting part is when we launch, you start acquiring customers.

Social Media Content

Yeah baby let's go!

We take your information from branding, persona and strategy and we combine it to create your social media - take the photos, create the videos, create your messaging, etc.

The most exciting part is when we launch, you start acquiring customers.

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Awards & Achievements

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Raine & Horne Invercargill Social Media

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