Jock Martin Management

Social Media

Services

Software

Capcut
Canva
Adobe Illustrator
Adobe Photoshop

Client Overview

Jock Martin Management (JMM) are a family-owned business with a 30-year legacy in Otago and Southland. They're passionate about the wool industry and dedicated to providing top-quality service to wool growers.

Led by the great bloke Jock, JMM prioritises not only efficient and professional wool harvesting but also the well-being and training of their team. From planning and scheduling to providing expert advice, JMM is committed to doing what's best for their clients and their wool clip.

Project Objective

Our mission was to build JMM the lamb-borghini of social media: A strong and engaging social media presence for JMM that showcases their expertise, values, and commitment to the wool industry. More than just posting pictures of sheep, it's about telling the story of JMM, building relationships with wool growers, and attracting top talent to their team.

The social media strategy needs to highlight JMM's experience, professionalism, and dedication to quality.  It should showcase their team's skills, emphasise their commitment to safety and compliance, and communicate their passion for the industry. Content should be informative and engaging, offering valuable insights into wool harvesting best practices and demonstrating JMM's expertise. The social media presence should also reflect the family-oriented and supportive culture of JMM, making them a preferred partner for wool growers and a desirable employer for skilled shearers. Ultimately, the goal is to strengthen JMM's brand, connect with their target audience, and contribute to the success of the wool industry in Otago and Southland.

Social Media Branding

Don't be the ugly donkey!

Imagine the most beautiful, naked person standing in front of you - I mean drop dead gorgeous. And you dress that person in a nice cocktail dress or a suit and you are red carpet ready. Or, you can cut a hole in a sack and dress that person in a sack. You have changed nothing about that person, but the perception of them is immediate.

Welcome to branding.

Social Media Branding

Don't be the ugly donkey!

Imagine the most beautiful, naked person standing in front of you - I mean drop dead gorgeous. And you dress that person in a nice cocktail dress or a suit and you are red carpet ready. Or, you can cut a hole in a sack and dress that person in a sack. You have changed nothing about that person, but the perception of them is immediate.

Welcome to branding.

Social Media Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Check out Jock Martin Management's three different branding options below - they're the same, but different!

Social Media Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Check out Jock Martin Management's three different branding options below - they're the same, but different!

Final Social Media Stylescape

Warning, awesomeness below!

Check out Jock Martin Management's final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. GummyBear may be biased, as it looks awesome!

Do you understand the design elements and how they go together?

Final Social Media Stylescape

Warning, awesomeness below!

Check out Jock Martin Management's final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. GummyBear may be biased, as it looks awesome!

Do you understand the design elements and how they go together?

Social Media Personas, Strategy & Analytics

Awesome, you made it to the case studies!

Now there's information GummyBear can show you and there's information GummyBear can't. GummyBear can show you how we got Highway Lodge red carpet ready and how their brand looks. GummyBear can show you the social media that they're putting out, but the secret squirrel information, GummyBear can't show you. GummyBear can't show you:

  • The personas they're targeting (AKA where's Waldo)
  • Their strategy
  • Their analytics (this can be reverse-engineered)

However, GummyBear is showing you who they are, they are not so hard to find and nothing is stopping you from talking to them!

Social Media Personas, Strategy & Analytics

Awesome, you made it to the case studies!

Now there's information GummyBear can show you and there's information GummyBear can't. GummyBear can show you how we got Highway Lodge red carpet ready and how their brand looks. GummyBear can show you the social media that they're putting out, but the secret squirrel information, GummyBear can't show you. GummyBear can't show you:

  • The personas they're targeting (AKA where's Waldo)
  • Their strategy
  • Their analytics (this can be reverse-engineered)

However, GummyBear is showing you who they are, they are not so hard to find and nothing is stopping you from talking to them!

Social Media Content

Yeah baby let's go!

We take your information from branding, persona and strategy and we combine it to create your social media - take the photos, create the videos, create your messaging, etc.

The most exciting part is when we launch, you start acquiring customers.

Social Media Content

Yeah baby let's go!

We take your information from branding, persona and strategy and we combine it to create your social media - take the photos, create the videos, create your messaging, etc.

The most exciting part is when we launch, you start acquiring customers.

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Awards & Achievements

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Jock Martin Management Social Media

View Jock Martin Management' Social Media