Highway Lodge Motel

Social Media

Software

Canva
Adobe Premier Pro
Adobe Illustrator
Adobe Photoshop
Adobe After Effects

Client Overview

Cast your eyes down South to Balclutha and you'll find the awesome Highway Lodge Motel, an escape for travelers making their way through the South Island. Whether you're just passing through, exploring The Caitlins, or simply looking for a place to stay, Highway Lodge provides a welcoming atmosphere and all the amenities you need for a comfortable stay.

Owners Lynn and Neil envisioned something special for their motel, inspired by their own travels and a desire to create a better experience for everyone.  They've crafted a welcoming atmosphere where guests feel right at home, and that includes four-legged family members!  Yes, Highway Lodge is pet-friendly, so your furry mates are more than welcome to join you on your travels.

Beyond the pet-friendly policy, Lynn, Neil, and their team genuinely enjoy connecting with guests from all walks of life. They're passionate about the Clutha region and eager to share their local knowledge, offering insider tips on the best places to eat, drink, and explore.

Project Objective

Our mission is to build a compelling social media presence and create a brand video that captures the essence of Highway Lodge and resonates with its target audience. This isn't just about posting pretty motel and scenic pictures; it's about telling the story of the lodge and creating a connection with potential guests.

The social media strategy needs to showcase the charm of Highway Lodge, highlighting its comfortable accommodations, tranquil surroundings, and friendly service. This includes showcasing local attractions, sharing guest experiences, and highlighting all the great stuff that makes them different.

The brand video needs to be a powerful visual representation of the Highway Lodge experience. It should capture the warmth and hospitality of staying in the motel, showcasing its unique features and useful amenities.  The video needs to be shareable and impactful, driving traffic to the lodge and increasing bookings. The overall goal is to establish Highway Lodge as the preferred choice for travelers seeking a relaxing and memorable stay in Balclutha.

Brand Video

Nobody reads anything anymore!

Why imagine what it would be like to stay at Highway Lodge when you can experience it? Their brand video takes you through an adventure around the Caitlins, showcasing that there's more to Highway Lodge than a motel room: There's an epic adventure waiting just outside its doors too.

Ready to experience it for yourself? Watch their brand video below!

Social Media Branding

Don't be the ugly donkey!

Imagine the most beautiful, naked person standing in front of you - I mean drop dead gorgeous. And you dress that person in a nice cocktail dress or a suit and you are red carpet ready. Or, you can cut a hole in a sack and dress that person in a sack. You have changed nothing about that person, but the perception of them is immediate.

Welcome to branding.

Social Media Branding

Don't be the ugly donkey!

Imagine the most beautiful, naked person standing in front of you - I mean drop dead gorgeous. And you dress that person in a nice cocktail dress or a suit and you are red carpet ready. Or, you can cut a hole in a sack and dress that person in a sack. You have changed nothing about that person, but the perception of them is immediate.

Welcome to branding.

Social Media Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Check out Highway Lodge's three different branding options below - they're the same, but different!

Social Media Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Check out Highway Lodge's three different branding options below - they're the same, but different!

Social Media Personas, Strategy & Analytics

Awesome, you made it to the case studies!

Now there's information GummyBear can show you and there's information GummyBear can't. GummyBear can show you how we got Highway Lodge red carpet ready and how their brand looks. GummyBear can show you the social media that they're putting out, but the secret squirrel information, GummyBear can't show you. GummyBear can't show you:

  • The personas they're targeting (AKA where's Waldo)
  • Their strategy
  • Their analytics (this can be reverse-engineered)

However, GummyBear is showing you who they are, they are not so hard to find and nothing is stopping you from talking to them!

Social Media Personas, Strategy & Analytics

Awesome, you made it to the case studies!

Now there's information GummyBear can show you and there's information GummyBear can't. GummyBear can show you how we got Highway Lodge red carpet ready and how their brand looks. GummyBear can show you the social media that they're putting out, but the secret squirrel information, GummyBear can't show you. GummyBear can't show you:

  • The personas they're targeting (AKA where's Waldo)
  • Their strategy
  • Their analytics (this can be reverse-engineered)

However, GummyBear is showing you who they are, they are not so hard to find and nothing is stopping you from talking to them!

Social Media Content

Yeah baby let's go!

We take your information from branding, persona and strategy and we combine it to create your social media - take the photos, create the videos, create your messaging, etc.

The most exciting part is when we launch, you start acquiring customers.

Social Media Content

Yeah baby let's go!

We take your information from branding, persona and strategy and we combine it to create your social media - take the photos, create the videos, create your messaging, etc.

The most exciting part is when we launch, you start acquiring customers.

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Awards & Achievements

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Highway Lodge Motel Social Media

View Highway Lodge Motel' Social Media