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DBAS
Make Them Talk
PARS Otago
Terraforma Contracting
Side Show Bob
Avid Plus
Mr. Decorating
Zest4Travel
Hobby Lords
You can dress that person in formalwear, and they look stunning, ready to take on the world, or you can dress the same person in a sack. You have not changed anything about the person physically, however, your perception of the person changes immediately. In terms of a logo, is your organisation wearing a sack? Relative to your competitors? A logo stands as a beacon communicating the identity and ethos of an organisation.
A logo is a graphic symbol or emblem used to identify a company, organisation, product, or brand. It can be purely graphic (symbols/icons) or can include text.
A logo can be made up of a combination of a wordmark (the company’s name in a stylised font) and a brandmark.
The McDonald’s “Golden Arches” combined with the word “McDonald’s” is the full logo.
A brandmark is a unique graphic or symbol that represents the brand, without any accompanying text. It’s the visual representation of the brand’s identity and values.
A brandmark is purely visual and does not include any text or words. It’s the part of the logo that can stand alone and still be recognisable.
The McDonald’s “Golden Arches” on their own, without the word “McDonald’s” is the brandmark.
While a logo can consist of both text and graphic elements, a brandmark is purely a graphic or symbol.
A brandmark should be recognisable on its own, without any accompanying text. In contrast, a logo, especially if it’s a combination of text and symbol, might rely on both elements for full recognition.
A logo is typically used in formal and primary branding materials, such as the company’s main website, official documents, and primary advertising.
A brandmark might be used in situations where space is limited, or the brand is already well-established, and the symbol alone is recognisable (e.g., app icons, merchandise, social media profiles).
In essence, while both a logo and a brandmark are integral to a brand’s identity, the logo is the complete representation, often combining text and graphics, while the brandmark is the purely visual component that can stand alone.
A logo is not just a piece of artwork or a visual identifier. It’s a powerful tool for communication, conveying a brand’s essence, values, and promise to its audience.
A logo serves as the face of a company. It’s what distinguishes a brand in consumers’ minds and makes it recognisable in a sea of competitors.
People might not always remember a company’s name or its products, but they often recall visuals. A unique logo can make a brand stand out and remain top-of-mind for consumers.
A polished logo suggests a company is established and reputable. It can instil a sense of trust in potential customers.
In today’s digital age, businesses are present on various platforms, from websites to social media to print materials. A logo ensures consistency and brand recognition across all touchpoints.
A logo sets the tone for a company’s entire branding strategy, influencing colours, design, and overall aesthetic.
Especially for newer businesses or those in competitive markets, a professional logo can lend an air of legitimacy and professionalism.
Through colour, shape, and design, a logo can communicate essential information about a company, such as its values, mission, or the type of products/services it offers.
As a brand grows, its logo can become more familiar to a wide range of consumers, creating a feeling of trust. This familiarity leads to brand loyalty, which is invaluable for any business.
Over time, as consumers build a relationship with a brand, the logo can evoke a sense of familiarity and trust, leading to loyalty.
GummyBear’s designers use a brand questionnaire, ask probing questions, and conduct thorough research to craft your logo to standout and convey your brand’s personality, ethos, and identity.
Logo designs are not just an emblem, but a powerful story of the brand it represents.
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GummyBear will develop 3 logo design concepts.
We will work closely with you to develop your chosen logo and/or brand mark design, taking into consideration your input and feedback.
Monitoring
Technical Support
Maintenance
Security
Third Party Updates
Hosting
Analytic Reports
Content Updates
Sub Page Support
