Master Painters

Website Design & Development | Showreel | Software

Software

Laravel
Adobe Premier Pro
Adobe Illustrator
Adobe Photoshop
Adobe After Effects

Client Overview

Master Painters New Zealand isn't just a collection of painters; they're the authority on painting and decorating in the country. With over 110 years of history, they're the national representative body for the industry, setting the standards for quality workmanship and good business practices. From individual tradespeople to large painting companies, Master Painters brings together the best in the business.  

Master Painters are dedicated to supporting their members with everything from technical advice and legal support to industry advocacy and training. They also provide consumers with peace of mind through their 5-Year Workmanship Guarantee. When you choose a Master Painter, you're not just hiring a painter - you're partnering with a trusted professional backed by a respected organisation.

Project Objective

Our goal was to build a website, create a compelling showreel, and develop custom software that reinforces Master Painters New Zealand's position as the leading voice in the painting and decorating industry. This isn't just about attracting new members or customers; it's about showcasing the value and prestige of the Master Painters brand.

The website needs to be a comprehensive resource for both industry professionals and consumers. For members, it should provide easy access to support services, training materials, and industry news. For the public, it should highlight the benefits of choosing a Master Painter, emphasising the 5-Year Guarantee and the rigorous standards members adhere to. It should also serve as a place to find a qualified painter near you - Check out the awesome interactive painting map of New Zealand!

The showreel needs to capture the awesome value of Master Painters. It should showcase the skill and dedication of their members, highlighting the benefits of using a Master Painter. The showreel needs to be a powerful tool for promoting the Master Painters brand and attracting new clients.

The custom software needs to streamline internal processes and enhance communication between Master Painters New Zealand and its members. It should be designed to improve efficiency and make it easier for members to access the resources and support they need. The overall goal is to create a cohesive and impactful brand presence across all platforms, strengthening Master Painters New Zealand's position as the trusted authority in the painting and decorating industry.

Showreel

Nobody reads anything anymore!

Showreel videos, with their dynamic and visual nature, command attention and have the unique ability to captivate and immerse viewers into the fabric of an organisation’s story, establishing a connection which lingers long after the screen goes dark.

Learn more about Master Painters, hit play below!

Website Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Check out Master Painters' three different branding options below - they're the same, but different!

Website Stylescape Concepts

The art behind the science!

Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?

Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.

Check out Master Painters' three different branding options below - they're the same, but different!

Final Website Stylescape

Warning, awesomeness below!

Check out Master Painters' final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. GummyBear may be biased, as it looks awesome!

Do you understand the design elements and how they go together?

Final Website Stylescape

Warning, awesomeness below!

Check out Master Painters' final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. GummyBear may be biased, as it looks awesome!

Do you understand the design elements and how they go together?

Website Content & Wireframe

Architectural blueprint of your website!

Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. GummyBear's high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.

Website Content & Wireframe

Architectural blueprint of your website!

Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. GummyBear's high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.

Website Design

Dressed to impress!

Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your website shine.

Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.

Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. GummyBear's not just building a website; GummyBear's crafting an experience that's unforgettable, engaging, and oh-so-you.

Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.

Website Design

Dressed to impress!

Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your website shine.

Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.

Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. GummyBear's not just building a website; GummyBear's crafting an experience that's unforgettable, engaging, and oh-so-you.

Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.

Website Development

It's alive!

Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as GummyBear's team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

When GummyBear's done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.

Website Development

It's alive!

Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as GummyBear's team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.

When GummyBear's done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.

Software System

Your secret sauce!

Say goodbye too cookie-cutter solutions and say hello to your competitive advantage.

Off-the-shelf software (AKA the ugly turkeys that walk around in circles squawking) might get you 70-80% of the way there, and then you're stuck patching the gaps with duct tape and prayers. GummyBear's bespoke software does all the heavy lifting, so you can focus on what you do best - running your business and looking good doing it.

Ever wondered why some businesses seem to have it all together? Spoiler alert, it's not magic - it's custom software. While your competitors are busy wrestling with generic tools (AKA the ugly turkeys), you'll be cruising ahead with a system built specifically for you. It's like having a secret weapon that works 24/7, making you look good and keeping everything running smoothly.

Software System

Your secret sauce!

Say goodbye too cookie-cutter solutions and say hello to your competitive advantage.

Off-the-shelf software (AKA the ugly turkeys that walk around in circles squawking) might get you 70-80% of the way there, and then you're stuck patching the gaps with duct tape and prayers. GummyBear's bespoke software does all the heavy lifting, so you can focus on what you do best - running your business and looking good doing it.

Ever wondered why some businesses seem to have it all together? Spoiler alert, it's not magic - it's custom software. While your competitors are busy wrestling with generic tools (AKA the ugly turkeys), you'll be cruising ahead with a system built specifically for you. It's like having a secret weapon that works 24/7, making you look good and keeping everything running smoothly.

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Awards & Achievements

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Master Painters New Zealand Social Media

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