Logo Research & Concepts
First impressions matter!
A logo stands as a beacon communicating the identity and ethos of an organisation.
Imagine the most beautiful person in the world standing naked in front of you, you can dress that person in formal ware, and they look stunning, red carpet ready, or you can dress the same person in a sack. You have not changed anything about the person physically, however, your perception of the person changes immediately.
What do you think of the logo concepts below?
Logo Research & Concepts
First impressions matter!
A logo stands as a beacon communicating the identity and ethos of an organisation.
Imagine the most beautiful person in the world standing naked in front of you, you can dress that person in formal ware, and they look stunning, red carpet ready, or you can dress the same person in a sack. You have not changed anything about the person physically, however, your perception of the person changes immediately.
What do you think of the logo concepts below?
Business Cards
Business Cards: Old School? Think Again.
Who said business cards are dead? Sure, you’ve got those swipey-doo digital cards that pop your details into someone’s phone faster than you can say "nice to meet you." But here’s the thing – no one remembers you after that! You’re just another name in a sea of contacts.
A business card, though? That’s a whole different game. It’s tactile. It’s personal. It’s the thing people pull out of their wallet and go, “Oh yeah, that’s the person who knows their stuff!” It’s not just a piece of paper – it’s a lasting impression in the real world.
So, while the tech crowd is out there zapping details with a swipe, you’ll be handing over something memorable, something they’ll physically hang onto. Because in a world that’s gone all digital, sometimes, having something you can touch is what makes the difference.
Business Cards
Business Cards: Old School? Think Again.
Who said business cards are dead? Sure, you’ve got those swipey-doo digital cards that pop your details into someone’s phone faster than you can say "nice to meet you." But here’s the thing – no one remembers you after that! You’re just another name in a sea of contacts.
A business card, though? That’s a whole different game. It’s tactile. It’s personal. It’s the thing people pull out of their wallet and go, “Oh yeah, that’s the person who knows their stuff!” It’s not just a piece of paper – it’s a lasting impression in the real world.
So, while the tech crowd is out there zapping details with a swipe, you’ll be handing over something memorable, something they’ll physically hang onto. Because in a world that’s gone all digital, sometimes, having something you can touch is what makes the difference.
Website Stylescape Concepts
The art behind the science!
Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?
Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.
Check out PARS Otago's three different branding options below - they're the same, but different!
Website Stylescape Concepts
The art behind the science!
Stylescapes are like moodboards on steroids - a curated mix of images, design elements, typography and colour. Stylescapes makes communicating your idea, of your brand, to GummyBear's designers simple. How else do you communicate that you like red? Well what red? Do you mean maroon, scarlet, rose, ruby, crimson, etc.?
Why bother with stylescapes? Because first impressions matter! They provide the opportunity for every visual element of your brand to resonate with your customers, evoking the right emotions, associations and behaviours. Without them you risk mishaps, like looking like a donkey.
Check out PARS Otago's three different branding options below - they're the same, but different!
Final Website Stylescape
Warning, awesomeness below!
Check out PARS' final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. GummyBear may be biased, as it looks awesome!
Do you understand the design elements and how they go together?
Final Website Stylescape
Warning, awesomeness below!
Check out PARS' final stylescape. Their carefully curated combination of images, design elements, typography and colours to communicate their brands look and feel. GummyBear may be biased, as it looks awesome!
Do you understand the design elements and how they go together?
Website Content & Wireframe
Architectural blueprint of your website!
Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. GummyBear's high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.
Website Content & Wireframe
Architectural blueprint of your website!
Think of wireframes as the grey and boring, yet essential, architectural blueprint of your website. GummyBear's high fidelity wireframes (rather than your sketch pad antics), use real content and appropriately scaled images, videos, buttons, etc. providing a precise and practical view of your website's layout. Additionally, functionality drives everything and the wireframe allows us to plan your website visitors user experience (AKA how they use the website), so they can find the information they're looking for, as fast as possible.
Website Design
Dressed to impress!
Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your website shine.
Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.
Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. GummyBear's not just building a website; GummyBear's crafting an experience that's unforgettable, engaging, and oh-so-you.
Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.
Website Design
Dressed to impress!
Website design is where the real fun begins. Once we've got the blueprint (wireframe) and the creative stylescape sorted, it's time to bring it together and make your website shine.
Why is this so important? Because design is what turns heads and keeps people coming back. It's your brand's personality, charm and charisma all rolled into one. Every colour, font, design element and image is handpicked to make your audience go "Wow!" and keep them engaged.
Think of it like this: your wireframe is the skeleton, the stylescape is the wardrobe, and now we're dressing it up for the big reveal. GummyBear's not just building a website; GummyBear's crafting an experience that's unforgettable, engaging, and oh-so-you.
Skip this step, and you risk ending up with a digital snooze fest. Nail it, and you've got a showstopper.
Website Development
It's alive!
Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as GummyBear's team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.
When GummyBear's done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.
Website Development
It's alive!
Website development is where the behind-the-scenes wizardry gives life to your website design. This is where you get to sit back, fasten your seat belts, put your tray tables in the upright position, and relax as GummyBear's team of coders/developers work their magic - AKA a bunch of coding that's really boring to look at before the website's finished.
When GummyBear's done, you'll have a stunning, polished website that's ready to turn heads and steal the show. It's not just a pretty face, it's an interactive, engaging experience that makes people want to stick around and get to know you.
