Otago Southland Rescue Helicopter Trust

Social Media

Software

Capcut
Canva
Adobe Premier Pro
Adobe Illustrator
Adobe Photoshop

Client Overview

The Otago Southland Rescue Helicopter Trust is committed to supporting the world class rescue helicopter service that is delivered across the large and geographically challenging southern area of New Zealand.

The Otago Southland Rescue Helicopter Trust was formed in 1998 to fund a dedicated intensive care rescue helicopter service for the greater Otago area. Today, that service covers the entire lower South Island from the Waitaki River and Haast Pass to Stewart Island and surrounding offshore coastlines.

Project Objective

The objective of this project is to increase awareness and engagement around the Otago Southland Rescue Helicopter Trust and the service's vital services. The social media is to educate the public on the importance of this life-saving service and encourage community support – as the trust is not fully supported by the government.

Did you know? The Otago Southland Rescue Helicopter Service operates three dedicated helicopters from its Taieri Rescue Base and two from its Queenstown Rescue Base, ensuring swift and effective response across the entire lower South Island, from the Waitaki River and Haast Pass to Stewart Island and beyond.

Social Media Branding

Don't be the ugly donkey!

Imagine the most beautiful, naked person standing in front of you - I mean drop dead gorgeous. And you dress that person in a nice cocktail dress or a suit and you are red carpet ready. Or, you can cut a hole in a sack and dress that person in a sack. You have changed nothing about that person, but the perception of them is immediate.

Welcome to branding.

Social Media Branding

Don't be the ugly donkey!

Imagine the most beautiful, naked person standing in front of you - I mean drop dead gorgeous. And you dress that person in a nice cocktail dress or a suit and you are red carpet ready. Or, you can cut a hole in a sack and dress that person in a sack. You have changed nothing about that person, but the perception of them is immediate.

Welcome to branding.

Social Media Stylescape Concepts

Below are the social media stylescape concepts presented to the Otago Southland Rescue Helicopter Trust!

Social Media Stylescape Concepts

Below are the social media stylescape concepts presented to the Otago Southland Rescue Helicopter Trust!

Social Media Content

Yeah baby let's go!

We take your information from branding, persona and strategy and we combine it to create your social media - take the photos, create the videos, create your messaging, etc.

The most exciting part is when we launch, you start acquiring customers.

Social Media Content

Yeah baby let's go!

We take your information from branding, persona and strategy and we combine it to create your social media - take the photos, create the videos, create your messaging, etc.

The most exciting part is when we launch, you start acquiring customers.

Social Media Personas, Strategy & Analytics

Awesome, you made it to the case studies!

Now there's information GummyBear can show you and there's information GummyBear can't. GummyBear can show you how GummyBear got the Otago Southland Rescue Helicopter Trust red carpet ready and how their brand looks. GummyBear can show you the social media that they're putting out, but the secret squirrel information, GummyBear can't show you. GummyBear can't show you:

  • The personas they're targeting (AKA where's Waldo)
  • Their strategy
  • Their analytics (this can be reverse-engineered)

However, GummyBear is showing you who they are, they are not so hard to find and nothing is stopping you from talking to them!

Social Media Personas, Strategy & Analytics

Awesome, you made it to the case studies!

Now there's information GummyBear can show you and there's information GummyBear can't. GummyBear can show you how GummyBear got the Otago Southland Rescue Helicopter Trust red carpet ready and how their brand looks. GummyBear can show you the social media that they're putting out, but the secret squirrel information, GummyBear can't show you. GummyBear can't show you:

  • The personas they're targeting (AKA where's Waldo)
  • Their strategy
  • Their analytics (this can be reverse-engineered)

However, GummyBear is showing you who they are, they are not so hard to find and nothing is stopping you from talking to them!

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Awards & Achievements

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Otago Southland Rescue Helicopter Trust Social Media

View Otago Southland Rescue Helicopter Trust' Social Media